How “The White Lotus” Is Influencing Global Tourism: From Hawaii to Thailand
*The White Lotus* has quickly evolved into more than just a critically acclaimed TV series; it has become a significant player in global tourism trends. Each season is set in a new luxury destination, sparking interest in the filming locations and leading to measurable increases in travel to these areas.
Based in a beautiful Hawaiian resort, the first season brought renewed focus to the islands’ high-end hospitality offerings. Following the show’s release in 2021, travel bookings to Hawaii saw a noticeable uptick.
Four Seasons Resort Maui at Wailea
Season two took viewers to the baroque beauty of Sicily, Italy. Following its broadcast, tourism officials in Sicily reported a significant increase in international interest, with many travelers specifically looking for hotels and experiences highlighted in the series. Even smaller towns, such as Noto and Taormina, saw a rise in visitors thanks to their appearances on screen.
San Domenico Palace, Taormina
Currently, as season three is being filmed in Thailand, the Southeast Asian nation is set to experience a surge in tourism. From Bangkok to Phuket and Koh Samui, the spotlight on Thailand’s luxury resorts and vibrant culture is expected to attract a new wave of “set-jetters” — travelers who select their destinations based on the locations featured in their favorite films or television shows.
*The White Lotus* brilliantly illustrates the powerful influence of contemporary media on our travel habits. As the lines blur between the worlds of entertainment and authentic experiences, locations featured in hit shows are reaping the rewards. It’s fascinating to see how tourism boards are catching on to this trend, harnessing the allure of popular series to draw in eager travelers.