“We are looking for improvements in various tourism segments: air markets, visas, sea cruises, ports and tourist access to borders between neighboring countries in South America. Our main objective is to bring even more Argentinean tourists to our country, strengthening our economy and consolidating the full potential of Brazilian tourism in reality. Partnership with Argentina is our priority. We will have a lot of news by the end of the year,” said Álvaro Antônio during the meeting.
Minister Gustavo Santos reaffirmed his commitment to Brazil to make tourism even stronger and more promising, as well as reiterating that Brazil has made significant progress in line with Argentina’s goals for the travel sector.
“The flow of tourists among us has numerous benefits for the economy, job creation and social inclusion. We want to further tighten these ties. We will work together on various agreements and understandings going forward,” Santos added.
At the meeting, Embratur President Gilson Machado Neto celebrated the intention to make customs control at the borders of the two countries more agile. He also stressed the importance of promoting Brazil in the international market.
Machado Neto cited the new advertising campaign aimed at the Argentine market, developed by the Institute and supported by MTur, which will highlight Brazil’s tourism potential, with actions that demonstrate the cultural diversity and uniqueness of Brazilian natural attractions, focused mainly on Argentine tourists. .
“We believe Argentina is an essential niche for tourism growth in both countries. There is a mutual interest being consolidated year by year,” said Machado.
In 2018, 2.4 million Argentines visited Brazil, representing 37.7% of total foreign visitors.