In the last 18 months, five premier beach resorts have been added to the Outrigger portfolio: three in Thailand, one in the Maldives and one in Hawaii. The company has earmarked US$250 million to reinvest in its Hawaii assets, including the flagship Outrigger Reef Waikiki Beach Resort, Outrigger Kona Resort & Spa, Waikiki Malia by Outrigger and Outrigger Waikiki Beachcomber Hotel – which has more exciting enhancements on the horizon.
As part of the brand revitalisation, the name of Hawaii’s first and only craft hotel – Waikiki Beachcomber by Outrigger – has been changed to Outrigger Waikiki Beachcomber Hotel.
“Moving the Outrigger brand to the front of our hotel’s name epitomises the confidence of our ownership and the maturing of our product – fulfilling the Outrigger standards of unforgettable happenings and unparalleled hospitality on the world’s most iconic beaches,” said Edwin Torres, General Manager at Outrigger Waikiki Beachcomber Hotel.
With its central location, steps to Waikiki Beach, Outrigger Waikiki Beachcomber Hotel draws inspiration from local artisans who are integral to the interior design and modern Waikiki vibe of the craft property. The alliance of extraordinary collaborators named “The Beachcomber Originals,” contribute to the hotel’s look, sound and taste to create a one-of-a-kind journey of the senses for its visitors.
Guests will also start to see the new Outrigger icon throughout its properties, collateral and logo wear. Because watching the sunrise and sunset over the sea is an integral part of a beach vacation – the Outrigger “O” is akin to the warm island sun, resting on an ocean wave.
Drawing hues from the sea, sand and sky, the brand’s new colour palette is fresh, bright and natural.
Elevated, authentic, iconic, lively, caring and playful, Outrigger invites guests to ‘Come Be Here’ at Outrigger Resorts & Hotels.