According to a survey by the booking platform Get Your Guide, which was conducted by Dynata, a first-party data and insight platform, new research found that the most important factors to encourage U.S. consumers to travel again were the availability of a COVID-19 vaccine (55 percent) and a drop in infections (48 percent).
This particular survey polled 2,032 U.S. leisure travelers between the ages of 25 and 64 from May 22 to June. The two other factors that could motivate people to travel again are seeing friends and family (43 percent) and travel deals (40 percent).
Respondents believe that the “most popular parameters to select activities” were, respectively, “the hygiene standards of tours,” “avoiding crowds,” “cancellation flexibility” and “smaller group tours.”
Sixty-three percent of respondents have mentioned that their “biggest barriers to travel this summer” included contracting COVID-19, fear of “getting stuck or quarantined” in another state or country (53 percent) “uncertainty about what is open” (45 percent) uncertainty about government regulations in each destination (35 percent) and the fear of losing money due to the need to cancel (33 percent).
We could establish from the survey that “U.S. respondents are less likely to visit an indoor museum or attraction, but show increased interest in outdoor adventure activities and river cruises”. “Americans are generally tired of theme parks, museums, public transportation, and restaurants, but improvingly interested in outdoor attractions and walking tours.”
We could also assume that among the citizens “comfort with car travel is increasing while comfort with all other types of transportation has decreased.”
Adding to all these facts, it’s obvious that “Americans prefer their own home or relative/friend’s home to all other accommodations”.
One unusual finding was in this survey was that “the segment of the U.S. population most willing to return to travel is not its youngest but those in the highest risk category”. Forty percent of the persons who participated in this survey are considered ‘eager travelers,’ or the ones who plan to travel within the next one to six months. This most adventurous group overwhelmingly skews older, with 56.9 percent over the age of 45.
