Where better than The Maldives to launch a new program for the travelers to gain their trust to travel again? With its high tourism economy, it makes sense to be chosen as the world’s first country to launch its hospitality loyalty program.
According to a recent tweet made by Maldives Immigration, the official government-run organization to deal with the tourism industry, the ‘Maldives Border Miles’ program is a “tourism promotion program initiated by Maldives Immigration, and developed with joint stakeholders.”
This new Maldives Border Miles program is a three-tiered loyalty program for tourists, guests, and visitors, even the ones on business traveling. Tourists will earn points founded on the number of visits and the duration of their stay. There could be additional points to be awarded for when people visit to celebrate special occasions.
The posted tweet disclosed that the program will offer three loyalty member tiers. The tiers are called Abaarana (Gold), Antara (Silver), and Aida (Bronze). These names are all from Divehi, The Maldives’ primary language.
Could these loyalty points be in favor of those with a little less fortune? Because The Maldives has always been a luxury destination with high hotel and resort rates, which means only the wealthy could benefit from them.
The Maldives was one of the first Asian-region countries to resume its tourism industry and to reopen its borders and invite international travelers back on July 15. This reopening, unlike other European and American countries, did not have any quarantine or COVID-19 testing requirements.
On the other hand, Maldives Immigration has not yet released any details as to what sorts of perks loyalty members can expect to see, or how many points will be required to qualify for each of the three categories, but it said that this program is in line with bringing traveling back to life and The Maldives has stepped up to do so.