Colombia Tourism explains that Colombia is a modern nation, with big cities and an urbane infrastructure. Just south of Central America, with coastlines on the Pacific Ocean and the southern Caribbean Sea.
Colombia provides a variety of environments, such as plains, rain forests, deserts and more than 300 beaches.
Throughout Colombia is full of adventure, including river rafting, paragliding, kayaking, bungee jumping, rappelling, and cave exploration, as well as big cities, colonial towns, and agricultural regions.
And now, Colombia is rebranding itself to be “the most welcoming place on Earth” to represent the warmth and kindness of the Colombian people.
The decision to rebrand Colombia was based on 1,500 surveys and focus groups of both Colombians and visitors to the country, says the Colombia Tourism department.
The brand manifesto will be a leverage for marketing and sales roads campaign for leisure and business travellers.
Making travellers feel at home is easy to do in the plan of Colombia Tourism. As warmth, service and empathy are part of our DNA.
The manifesto allows Colombia to deliver a consistent message to the world about the country and, most importantly, about the people.
Like any other place in the world, 2020 was a year Colombia found itself facing unique circumstances, but through the hardships, Colombia Tourism also witnessed the best of Colombians and from there the rebranding operation started.
Colombia is well on its way to becoming a significant tourism destination and was named as one of “52 places to love in 2021” by The New York Times.
Colombia says that Colombia is an ideal destination suited for travellers interested in ecotourism and features 10 per cent of the earth’s flora and fauna.
In February, Colombia joined the World Travel and Tourism Council as a tourism partner and will work with the organization to focus on removing travel fences, returning the confidence of tourists and providing safe travel.