“When a tourist travels or intends to travel to a country, they want to enjoy their leisure time and get acquainted with new cultures like Food Tourism!” said the senior expert in geography and urban planning.
Therefore, usually, their first question is the address of restaurants in cities and places of interest, and despite the great variety of food in Iran, the important point is the uniformity and repetition of the menu of different restaurants in the country.
Farzaneh Nasrasfahani stated: “Today, tourism has also affected food and has become one of the types of tourism (Cuisine Tourism) that many countries have realized its importance as a source of tourist attraction.”
She added: “Food as the first human need is a culture that has found its place among the other aspects of culture and customs of indigenous people of each region.
Research shows that eating is one of the major tourism travel activities in which tourism destinations compete, and because Food traveling is a major part of tourists’ spending, it is very important.
The World Travel Association estimates that food tourism costs more than $ 150 billion annually.
Nasrasfahani continued: In Iran, despite having local and traditional food, not much attention has been paid to food traveling; However, the development and importance of this sector can play an effective role in the mobility, dynamism, and comprehensive development and sustainability of urban communities.
She added: “Iran, considering its cultural, climatic and food diversity, and on the other hand, the significant growth of cultural tourism in the world, can find a good and high position in this field in the international arena.”
In addition to being edible, Food Tourism in Iran can achieve one of the most suitable positions in attracting tourists through advertising and marketing in different communities. Through this, create jobs, earn money, and introduce culture to other communities through food.